Capp’s five-step approach to strengths-based recruitment

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recruitment

Capp Become Signatories of the Social Mobility Business Compact

Posted by: Alex Linley, Capp

 

I am delighted to announce that in December Capp became signatories of the Social Mobility Business Compact -  https://www.gov.uk/government/news/uk-employers-set-a-new-benchmark-for-social-mobility

 

Social mobility and equality of opportunity is at the heart of our work in strengths-based recruitment and through the Jobmi platform. This is evidenced by the successes we have achieved in delivering improved recruitment outcomes for gender balance, ethnic balance, and balance of social background across a wide range of our clients across a wide range of industries and sectors.

 

With Jobmi, we set out to level the playing field of social mobility by enabling candidates to be assessed on the data about their fit to the role, rather than otherwise largely arbitrary screening criteria about the number of UCAS points a person has, or the degree classification they might have achieved.

 

In supporting the Social Mobility Business Compact, we are publicly stating our commitment to improve social mobility and equality of opportunity, of course through our own recruitment practices, where this is a given, but also through the work we do with many of our clients to achieve these same aims.

 

Longstanding Capp client EY is a Social Mobility Business Compact Champion, and having delivered strengths-based graduate recruitment for EY for the last 7 years, we are delighted to be extending our work with them to improve outcomes in social mobility through their recruitment processes as well.

 

The biggest challenge faced by every Head of Recruitment in changing their recruitment practices to improve social mobility and equality of opportunity is doing so in a pragmatic and practical way that continues to ensure quality of hire, is efficient and affordable, and is defensible across all stakeholder groups.

 

With Jobmi we have achieved this.

 

We look forward to transforming the social mobility landscape through improving equality of access and opportunity for people from all backgrounds and walks of life. We are doing this through harnessing the power of assessment insights, predictive data analytics and Internet platform network effects, all of which we combine within Jobmi.

 

Practical and pragmatic approaches to transforming social mobility through recruitment are now here.

 

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AGR Conference 2014 – All Good Reasons – to Implement Strengths

Posted by: Ben Jackson, Chief Solutions Officer, Capp.

 

 

Liverpool recently played new host to the ‘AGR Student Recruitment Conference 2014’, providing two days of insight and networking around understanding more about those at an early career stage.

 

It was a great pleasure to attend and to be involved in this year’s annual conference, which was expertly hosted and organised by the AGR team.

 

Day one saw us enjoy welcoming delegates to two completely packed Masterclass Sessions entitled ‘Turning Early Years Attraction and Recruitment on its Head’, which allowed us to showcase some of the remarkable achievements strengths assessment has allowed for two of our clients, Nestlé and Morrisons.

 

Supported by Nestle’s Entry Level Recruitment Manager – Tom Banham and Hannah Porter, Graduate Resourcing Business Partner for Morrisons, our own Chief Customer Officer, Nicky Garcea narrated our partners’ respective journey’s to date, as they individually evidenced the benefits that implementing a strengths focussed approach has had on their respective businesses.

 

Both the sessions allowed for audience participation over and above just typical Q&A and a 60 second interaction with the person you were sat next to was all it took to begin to understand what strengths-based interviewing is all about – with the further recognition of how easily this can be achieved on video!

 

An informative and educational handout not only contained a free access code to take the Realise2 Strengths Identification Test (www.realise2.com) but also a simple guide that explains how individual strengths are accounted and recognised.

 

In addition to sharing these useful tools, we took the opportunity to showcase Jobmi, the premier platform for job-seeker discovery and guidance – supporting people in understanding what type of career is best suited to their strengths (www.jobmi.com).

 

Excitingly for us, the questions from the floor in both classes and those asked by people who came up to us afterwards, really did highlight the fact that more and more people are ‘getting it’. Strengths-based assessment has got some serious momentum and the appetite amongst those in attendance was plain to see.

 

In summary it was a great couple of days and a great opportunity for us show how strengths-based assessment has demonstrated time and time again to deliver cost savings across the recruitment process, a higher quality of candidate at each stage of the process and a better fit and more productive employee into the workplace.

 

As The Strengths Specialists, we’d be delighted to talk to you more about how strengths assessment and development can make a huge impact in your business.

 

If you would like further information on the results shared by Tom and Hannah, please get in touch to request a copy of their case studies and also a copy of the Masterclass slide deck.

 

Please contact Capp on +44(0)2476 323 363 or connect with me, Ben Jackson, Chief Solutions Officer at Capp uk.linkedin.com/in/bensjackson

 

 

For read some recent AGR Magazine articles about our client’s Morrisons and Nestlé please see the below:

 

Morrisons

AGR Graduate Recruiter magazine Oct-Nov 2013: Jumping the Queue Carla Murray, Graduate Resourcing Manager, talks about how in two years Morrisons jumped from no graduate presence to making it to The Times Top 100 Graduate Employers List… See pages 6-7.

 

Nestlé

AGR Graduate Recruiter magazine Dec-Jan 2014: A Battle of Wills Tom Banham, Nestlé Academy Recruitment Manager, shares his five reasons how Nestlé has benefitted from a strengths-based process… See pages 26-28

 

 

 

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The Challenge of Youth Unemployment

Posted by: Alex Linley

 

John Longworth, Director General of the British Chambers of Commerce, has called on George Osborne to ensure that the 2014 budget focuses on youth unemployment. With the unemployment rate at 19.9% for 16-24 year olds, there is a lot that needs to be done.

 

That’s one in five of our young people who are out of work, missing the chance to realise their potential and develop their careers. In a developed economy such as ours in the UK, that is simply not good enough.

 

At Capp, we have taken our experience and expertise in early careers recruitment, our wide university and student connections, and our deep knowledge and capability in assessment and development. We have combined them to build Jobmi.

 

Jobmi is the employability and recruitment platform, aimed at 16-24 year olds, and providing them with routes to develop their employability and find jobs.

 

With National Apprenticeship Week next week, we will be taking the opportunity to launch the Jobmi Manifesto, setting out just what we and our partners are working together to achieve through Jobmi.

 

There’s a better way to deliver better outcomes for everybody involved in early careers recruitment. With Jobmi we’re going to show how this can be done.

 

Join Jobmi at www.jobmi.com.

 

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Introducing Jobmi – The Great New Employability and Recruitment Platform from Capp

Posted by: Alex Linley

 

Jobmi – www.jobmi.com – is the great new employability and recruitment platform from Capp.

 

Aimed at emerging talent and early careers, Jobmi helps young people to learn more about their skills and strengths, take assessments to build their employability, and complete employer assessments just once for consideration by lots of different employers.

 

At Capp, we’ve heard many of our graduate and early careers recruitment clients talk about how frustrated they are by the arbitrary screening criteria they have to introduce to manage candidate volumes.

 

These are things like UCAS points and applications only from specific universities, which allow recruiters to manage the applicant pool but create false barriers to social mobility.

 

Jobmi is our revolutionary solution to this problem. Jobmi removes the need for arbitrary screening criteria because Jobmi provides employers and recruiters with the data you need to make informed decisions.

 

With candidates completing employer assessments in advance at no cost to them, as an employer you have more data on a candidate - and the right data – than you have ever had available before.

 

Early client partners working with Jobmi include Barclays, Morrisons, Nestlé and NFU Mutual, with many more to be announced in the coming weeks.

 

Watch this space for further updates about developments on Jobmi, of which there will be many!

 

To become a Jobmi member yourself and claim your personalised Jobmi url before anybody else does, join us at www.jobmi.com

 

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Strengths and Diversity

Posted by: Gurpal Minhas, Consulting Psychologist, Capp

 

It’s well known that the outcome of a successful selection process is closely related to having a robust, valid and fair assessment methodology. If this is the case, the organisation should have a representative and diverse workforce. But it’s not always guaranteed.

 

We often see recruiters reflecting at the end of an assessment process about the range and diversity of candidates that they have seen and selected during an assessment process. For most, the results are satisfactory but there is always an innate drive to improve on specific demographics.

 

For example, many clients we speak to wish to increase the number of BAME candidates applying for their roles. Alternatively, within the Pharma and Engineering industries, we have seen a push to increase the number of female candidates in specific graduate streams.

 

Over the past eight years we have gathered data on the ways in which a strengths-based approach to recruitment and assessment ensure a diverse range of applicants and recruits. Here are some of our findings:

  • Improves social mobility; when organisations take a strengths-based assessment approach, we can help ensure that candidates from socially and demographically diverse backgrounds are not disadvantaged on the basis of not having had past employment or access to fewer extra-curricular activities.
  • Our strengths-based interviews enable assessors to ask a broader range of questions that don’t just rely on work or education-based examples.
  • Improves gender balance; Nestlé’s female graduate intake for their technical functions grew from 22% to 57% using our strengths-based assessment approach.
  • Demonstrates no adverse impact; our strengths-based recruitment processes do not disadvantage applicants from either gender, with almost identical proportions of male and female candidates selected after the strengths-based interview proceeding to assessment centres.
  • Ensures fairness from a gender perspective; our Realise2 data suggests that there are no significant differences between the strengths of males and females. This demonstrates that organisations aren’t focusing on certain strengths that are stereotypically preferred by male or female candidates.

 

To learn more about how strengths can improve the diversity of your applicants please contact Gurpal Minhas Gurpal.minhas@cappeu.com

 

 

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Are You Doing the Same Thing and Expecting a Different Result?

Posted by: Celine Floyd, Managing Psychologist, Capp

 

‘Insanity is doing the same thing again and again, and expecting a different result’: Albert Einstein

 

What do you think of Einstein’s quote? What elements of your work does it make you reflect on, or rethink? Are you and your team victims of this insanity he describes?

 

We heard this quote at the AGR conference last week, and for one reason or another it stuck with the team here at Capp. Indeed, we felt that forward thinking, innovation and, in a sense, boldness, were themes running through the whole 2 days of the AGR Conference. We wondered what the world of graduate recruitment would look like through this lens.

 

The essence is that recruiters may be experiencing common recruitment challenges: an undifferentiated attraction pool and brand, difficulty identifying high performing candidates, high drop-out rates before or upon offer, disengaged assessors and interviewers, and the appointment of satisfactory, but not exemplary, graduates.

 

Even so, rather than experimenting with changes to the end-to-end process, we look to find the rationale in the economy, the graduates themselves, or another part of the business.

 

The motivational speaker at the end of the AGR left a powerful take away message: those who feel in control of, and accountable, for their life are happier. Again, can we extend this to recruitment? What stops you from changing things?

 

We understand the constraints: budget, historic processes that the business is not keen to change, difficult stakeholders, fear. To quote the motivational speaker again, what would happen if you stopped saying ‘I wish’?

 

We work with clients who have had realised the madness of this. What they are using at the moment isn’t working, and things need to change.

 

At Capp we also apply this thinking to ourselves – always questioning what we have done and why and not being afraid to change. We hope you get the chance this summer with colleagues and peers to do the same.

 

 

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Nicky Garcea (Capp) and Fiona Miller (Nestle) co-present Strengths-based Recruitment at CIPD Recruitment Conference

Posted by: Celine Floyd, Managing Psychologist, Capp

 

This week, we attended and presented at the CIPD Recruitment Conference 2013, in London. On the hottest day of the year so far, it was a pleasure to see so many of our industry peers networking, debating and sharing experience and ideas.

 

Nicky Garcea, Capp Director, presented with Fiona Miller, Talent and Resourcing Specialist at Nestlé. We have worked with Fiona, and the Nestlé team for over a year now, implementing end-to-end strengths based assessment for their graduate and intern intakes. It was a pleasure to co-present on the transformational journey Nestlé have made, and continue to make, in pursuit of more effective and impactful attraction, selection and on-boarding.

 

Nicky and Fiona talked through the drivers behind the move to strengths-based recruitment, the strengths-based assessments used, the evaluation data from Year 1, the challenges and learning, and plans for 2013.

 

The session was well attended, and we had some insightful questions from the audience around the hot topics of diversity and social mobility, as captured in this Recruiter article.

 

We will be commenting further on these hot topics over the next few weeks.

 

We thank attendees for throwing their energy behind our interactive exercise and hope that everyone enjoyed it, and maybe learnt something about their own strengths!

 

If you have any questions about our presentation, the Nestlé partnership or strengths-based recruitment please do contact us at Nicky.Garcea@cappeu.com or Celine.Floyd@cappeu.com

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From Competencies to Strengths: A Personal Journey

Posted by: Jamie Betts, Principal Consultant, Capp

 

Perhaps the most remarkable thing about strengths-based assessment is that no-one thought of it sooner. But ten years ago when I was starting my career, competencies where ‘the big thing’, while strengths-based assessment was a mere glint in the eye of a few ‘crazy’ academics.

 

A lot can happen in a decade. Looking back on our unshakeable faith in the effectiveness of competencies now, it looks like a hazy and confused dream. Competencies became an article of faith, upon which no criticism would be brooked. Line managers huffed and puffed, feeling restricted and frustrated by competency-based interviewing and its endless probes.

 

OK, line managers said, so someone has done something in the past – that doesn’t mean they enjoyed doing it, won’t that impact performance? But we didn’t listen. We didn’t care – we’d seen some old research that competency-based assessment worked, and we’d be damned if we were going to be told otherwise.

 

Well, that was then. And much has changed. The saturation of competency-based questioning, and the tendency of organisations to all measure the same half dozen core competencies, led to the ridiculous situation where candidates reeled off fully rehearsed answers before you’d even finished the question.

 

Any candidate who understood the format, or had been coached in any way by a careers service, was going to simply reel off the examples – collaboration, working well under pressure, dealing with change…

 

And so, what started as a well-intended assessment approach (to measure people based on their past behaviour) descended into farce. Interviewing became a bizarre ritualistic act. Candidates felt frustrated at being cornered by specific past-behavioural questioning and a barrage of probes.

 

They lied, they acted, they rehearsed – passing a competency-based interview became a measure of how convincingly you could reel off the same half dozen stories without sounding too bored. It didn’t really matter if the stories were true or not, since you had plenty of time to rehearse them in your head and cover your bases when the inevitable probes came your way.

 

Thank God, then, for strengths. Just at the moment when the thought of another competency-based interview had some of us reaching for the valium, along came a methodology that just… made sense. Line managers got it. Candidates loved it. And assessment experts breathed a huge sigh of relief.

 

Strengths are the future of assessment. They synergy of ‘can do’ and ‘love to do’ leads to peak performance. And as competencies start to fade into the twilight, please allow a few of us to break open the champagne  – after thousands of competency-based interviews, we deserve it.

 

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Technology, Innovation and Your End-to-End Candidate Experience

Posted by: Celine Jacques

 

Earlier this week we shared more detail around the Situational Strengths Test, our new online volume sifting tool. So, here we are, combining our thought leadership in strengths with the eternal limit-pushing world of technology. How exciting!

 

On Tuesday evening, I attended a recruitment event in London, where practitioners discussed the likes of using LinkedIn for headhunting, and video interviewing. It was a fascinating session, and there was some great debate.

 

The combination and balance of technology, theoretical breakthroughs, rigour, fairness, legal defensibility, cost, and internal buy-in is what continues to make recruitment and selection an exciting and challenging area to work in.

 

Innovation and the use of technology is great for an early selection stage such as the volume sift of the Situational Strengths Test. It is important, though, for this to link with the rest of the candidate journey. So how does the Situational Strengths Test fit with our end-to-end process for strengths-based recruitment solutions? This is where the Strengths Selector comes in.

 

The Situational Strengths Test is the second step in Strengths Selector, Capp’s five steps to strengths-based recruitment, which also includes Strengths Attraction, Strengths Based Interview, Strengths Assessment Centres and Strengths On-boarding.

 

Recruitment is an end-to-end process, and your candidates experience some or all of this process with you, which is a direct experience of your organisation, brand and culture.

 

Ensuring that there is a consistent ‘feel’ and ‘message’ is key – recognising that each stage is great on its own is important, but really, the whole is a lot more than the sum of its parts. If a process feels disjointed, so will candidates’ experience of your organisation.

 

In next week’s blogs, we look at the broader recruitment journey through the lens of Capp’s Strengths Selector, incorporating the Situational Strengths Test, and share our latest insights.

 

We will discuss the challenges we see across different stages recruitment, and across different industry sectors, and show you how the five steps of strengths-based recruitment in the Strengths Selector are delivering value and making a difference to talent assessment and selection.

 

 

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Solving the Challenges of Modern Recruitment: The Situational Strengths Test

Posted by: Alex Linley & Celine Jacques

 

In our blog on Tuesday, we shared the 10 major challenges facing the modern recruiter. In this blog, we turn our attention to how our work in developing the Situational Strengths Test has been designed to address and solve many of these challenges.

 

The most resource-intensive challenge for the recruiter is often at the front-end of the funnel, with hundreds or thousands of candidates applying for only a handful of roles. How do you sort the talent from the also-rans, and ensure you attract the right people to apply, knowing they will have a better chance than most of succeeding in the role?

 

I once spoke to a retired recruiter (who will remain totally anonymous) and asked how he/she handled this problem in his/her day – this would have been in the 1980’s.

 

His/her response was strikingly simple: “We receive two mail sacks of applicants. I take one and give it to my secretary, instructing her to tell all those applicants that they have been unsuccessful. I take the other sack myself and work through the letters of application and CVs.”

 

Thankfully – for recruiters and applicants alike –  this “mail sack method” has now been replaced. New assessment methodologies and technology solutions – such as the situational judgement test and strengths-based recruitment, which we combined in developing the Capp Situational Strengths Test – have allowed us to move beyond this crudest of initial sift methodologies.

 

One of the best assessment methodologies is often considered to be the situational judgement test (SJT), since there is strong academic evidence showing that situational judgement tests demonstrate lower adverse impact and greater predictive validity than other assessment methodologies for recruitment.

 

Add in the fact that SJTs can be readily delivered online, and this becomes an attractive proposition. Combine this solution with the advances made by the strengths-based assessment and recruitment methods that we have pioneered at Capp over recent years, and you have a compelling solution to the modern recruiter’s most pressing challenges.

 

The assessment of strengths identifies the performance and energy that will differentiate a high performer in role. Strengths assessments are about finding out not just who can do the job (what a competency-based approach might show), but who can do and will love to do the job (the distinctive essence of strengths-based recruitment).

 

It is this combination of doing something well and loving doing it that delivers the many benefits we see for individuals and organisations from strengths-based recruitment.

 

By taking the best of SJTs and strengths assessment, and marrying them in the Capp Situational Strengths Test, we have solved many of the most pressing problems for recruiters. The Situational Strengths Test delivers a compelling online volume sift solution that differentiates the best talent from the rest, at the same time as helping candidates to really understand what the role is about and whether they are suited to it and the organisation.

 

In future blogs, we will explore in more detail how the Situational Strengths Test works, as well as delving deeper into the benefits that it delivers for candidate experience, together with the business-critical outcomes for organisations.

 

In the meantime, visit our Situational Strengths Test site to learn more about the Situational Strengths Test and how it could help you solve your recruitment problems.

 

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