Capp’s five-step approach to strengths-based recruitment

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October 2019
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I Love Strengths

2013: The Year of ‘I Love Strengths’

Posted by: Alex Linley, Director, Capp

 

With this final Capp blog of 2013, we wanted to thank you for your readership and support throughout the year and also take the opportunity to look back over an exceptional 12 months.

 

As we reflect on 2013, it’s very clear that this really was the year of ‘I Love Strengths’. Here’s why:

 

1. We launched the ‘I Love Strengths’ campaign through our sponsorship of the AGR Annual Conference, where Nicky Garcea of Capp and Charlotte Hart of Barclays brought the house down with their presentation on strengths-based recruitment.

 

2. We started tremors that are still reverberating through the world of HR when Nicky Garcea of Capp and Fiona Miller of Nestlé presented at the CIPD Recruitment Conference.

 

3. We gave in house recruiters lots of food for thought when Nicky Garcea of Capp inspired the audience with her presentation on strengths-based recruitment at The FIRM Winter Conference.

 

Throughout all of this, the Capp team has continued to expand, our client base has continued to grow, and our reach and positive impact on the world – as measured by our PR coverage and client feedback – has also extended. Thank you for the part you have played in enabling our continued success.

 

With the festive season upon us, we also turn our attention to how we can support those less fortunate than ourselves. As well as a lot of activity we have undertaken to support local charities, we are again supporting Birmingham Children’s Hospital by being a Super Santa. To this end, we will donate all proceeds from Realise2 sales on Christmas Eve to the BCH Super Santa appeal. We’ll let you know the results in January!

 

We look forward with excitement to 2014 and what it may hold. In closing, may I take this opportunity on behalf of everyone at Capp to wish you all a very peaceful festive period and a prosperous and fulfilling New Year.

 

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Back to the Future at the AGR Annual Conference

Posted by: Nicky Garcea, Director & Helen Dovey, Consulting Psychologist, Capp

 

Capp are proud sponsors of the Association of Graduate Recruiters Annual Conference, 8-9 July 2013.

 

Over the last two days, Capp have attended and presented at this year’s AGR conference.

 

We launched our ‘I love strengths’ campaign at this year’s AGR event. It was incredible to see 500 delegates all spreading the strengths message from the bags they carried on their shoulders:

 

 

The theme of this year’s AGR conference was ‘Back to the Future’, and yes – there was a DeLorean time machine –  but no sign of Marty or Doc.

 

The opening key note was given by Dean Van Leeuwen, a founder of Tomorrow Today. Dean laid out the TIDES for change that are facing all early career recruiters:

 

  • Technology
  • Institutional change
  • Demographics
  • Environment
  • Social values

 

A key theme from Dean’s key note and across the whole conference was the positively disruptive role technology and ‘Big Data’ will play in the future of recruitment.

 

The generational divide was also highlighted between recruiters and applicants, with recruiters being ‘digital immigrants’ and Gen Y and Z being ‘digital natives’.

 

Simone Sellar, from EE, showcased the role that technology plays in the seamless recruitment of volume candidates. Simone showcased eArcu’s 2nd generation ATS platform, as well as hybrid situational judgement and personality tests, in-store assessments and online onboarding.

 

Delegates also discussed breaking away from traditional screening methods and adopting online inboxes.

 

Gamification featured in presentations and the exhibition hall.  Mars’ ‘Tweet for sweets’ campaign demonstrated how graduates can be used as your best graduate recruiter, rewarding graduates with chocolate who retweeted the Mars job site tweets.

 

It is clear reflecting on this year’s AGR that we are entering a time as recruiters that has no blue print. Generations Y and Z are going to expect us to engage with them earlier in their careers, in ways that haven’t yet been created and on platforms which haven’t yet been coded!

 

It is an exciting time to be a graduate recruiter. With 98% of Generation Z wanting to use their strengths at work, we know that employers who embrace the strengths approach – like Ernst & Young, Nestlé, and Barclays – will be ahead of the game.

 

To learn more about Capp’s presentation with Barclays at the AGR Conference, please watch out for our forthcoming blog that will cover this…

 

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