Capp’s five-step approach to strengths-based recruitment

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October 2019
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brand differentiation

Strengths-based Recruitment and the Differentiation of ‘Brand’ – HR Magazine

Posted by: Celine Jacques

 

How can your selection process differentiate your brand?

 

Reena Jamnadas and I recently wrote for HR Magazine about the implementation of strengths-based recruitment being not just a way of better selecting talent, but of differentiating brand.

 

Organisations leading the way in attracting top talent have recognised that the selection process in itself is an opportunity to differentiate themselves from their competitors.

 

In fact, it actually plays a major role in transforming their brand. Growing  research on Generation Y shows they are eager to learn, to gain insight and to feel recognised as individuals.

 

In this article, we share our three top tips for making sure your organisation has the competitive edge:

 

1. Identify what makes your organisation unique

 

2. Make the competition irrelevant

 

3. Develop a strengths-based recruitment process.

 

See our article in HR Magazine to read more…

 

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