Capp’s five-step approach to strengths-based recruitment

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November 2017
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Technology

Reflections from the Bright Futures Employability Conference

Posted by: Rachel Roberts, Capp

 

Last week I had the pleasure of attending the Bright Futures Employability event in Birmingham, which featured employers, students and school pupils all sharing ideas on the theme of youth employability. There were some fantastic speakers, including Francesca Campalani from Lloyds Banking Group who gave a passionate talk sharing her vision for employability and how this has changed over the years. Another of the keynote speakers was Capp’s CEO, Alex Linley, whose talk explored strengths and the vital importance of knowing and deploying your strengths to full effect. In the world of modern recruitment it has never been so important to have solid self-awareness , so that when young people are applying for roles they can share their strengths in a confident and passionate manner.

 

One of the other main themes I took from the event was about technology and innovation, as we see the rise of fresh approaches in the recruitment space, including the move to video interviewing by a number of large organisations. To really maximise the use of new technology when moving through the recruitment process, we heard a lot about the importance of self-awareness in young people. Knowing their strengths and skills means that young people are able to be more effective and confident when showcasing themselves. This will undoubtedly lead to them having a higher degree of employability and enable them to get the best role possible.

 

Bright Futures has committees across the UK and in over 60 universities their members are currently using the Jobmi platform (www.jobmi.com) to identify and understand their strengths, as a result of the partnership between Bright Futures and Capp. Jobmi is Capp’s free to use employability platform that acts as a career companion by offering free assessments which identify strengths and give feedback on how best to deploy those strengths both when searching for positions and in role. By really harnessing their strengths and skills, young people can really improve their employability factor and find the right role in the right organisation. This is what it is really all about in the end; getting the job that fits you and finding an organisation that reflects your own values. The Bright Futures event gave people lots of help and guidance on how they can and should do this.

 

 

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Telegraph UK STEM Awards 2014

Posted by: Nick Hayter,  Senior Psychologist, Capp

Source: Telegraph. Winner Holly Bishop (centre) with her trophy and judges Richard Gray and Rachel Riley

 

On Monday 9 June, I had the fortunate opportunity to attend the inaugural UK STEM Awards at the Royal Institute of British Architects (RIBA). The Telegraph, in partnership with Babcock International Group hosted an excellent ceremony which celebrated the talent of our young and aspiring scientists, technologists, engineers and mathematicians (STEM). Launched in March, the initiative invited students to submit their ideas for tackling real-life challenges, on the condition that entries were feasible, original and beneficial to society.

 

Video presentations summarised the winning ideas in five categories, each sponsored by a prestigious employer in the industry: Pharmaceuticals, GlaxoSmithKline; Automotive, McLaren Group; Environment, Semta; Construction, Atkins; Defence, BAE Systems. The overall winner was Holly Bishop, studying at Plymouth University, for her concept of a medication reminder bracelet with a light and vibration reminder that is only deactivated by scanning the medication box, thus ensuring the medication is taken. Holly’s prize was a cheque for £25,000, as well as a bespoke mentoring programme from a senior engineer at Babcock (an amazing opportunity for self-development and career planning).

 

We were also treated to speakers from government, academia and the sponsor businesses; all were unequivocal in their passion for STEM-related studies, reminding us how crucial these subjects are in the design and production of literally everything we interact with on a daily basis.

 

In summary, the awards ceremony opened up my eyes to three main things:

 

First, it showed me how important it is to position and celebrate the sciences in schools and colleges. (Maths homework will seem a lot more worthwhile, if you know the benefits it can bring to you and society.)

Second, it confirmed that technology and engineering companies need to continue their efforts in creating roles that inspire current and future STEM-students – otherwise mass migration towards other professions will continue.

Third, I couldn’t help but think how Jobmi can benefit the students and employers that I saw at the awards, by helping to identify young people with a passion for sciences and match them to the right employers. It encourages me to know that the eventual outcome of this, enables our future scientists and engineers to improve the way we all go about our daily lives.

 

The UK STEM Awards for 2015 is already in planning – I am really looking forward to seeing the new challenges that students will take on, and hope I can attend the awards next year too! To read about the awards, see here. 

 

For further information on how Capp can help your organisation find the right talent, please call Nick Hayter on Tel +44 (0) 2476 323 363 , email nick.hayter@capp.co or Link in with me here.

 

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The Benefits of Strengths Based Video Interviewing

Posted by: Caroline Mackinnon, Marketing Manager, Capp

 

Nestlé, Capp and Sonru hosted a first class, evidence rich and fast paced webinar on Strengths-based Video Interviewing.

 

The session was introduced by Maiken O’Bryne, Head of Client Support at Sonru and Helen Dovey, Senior Psychologist at Capp, both sharing the fundamentals and benefits of video interviewing and using a strengths-based approach as part of a recruitment process.

 

Following the introduction, Tom Banham, Nestlé Academy Recruitment Manager, eloquently led the discussion on why Nestlé chose to use Capp’s strength-based methodology and showcased the use of strength-based video interviewing, highlighting data-led findings from the Nestlé graduate programme which implements Sonru’s online video interviewing technology.

 

Tom identified four key graduate recruitment challenges that needed to be addressed:

  • Graduate attrition rates were at 20%, but only 1% for their non-graduate entry level employees
  • Graduates were not fast tracking quickly enough through the business, given the investment being made
  • A weak internal talent pipeline was leading to key senior positions not getting the right succession plans
  • A mismatch of aspirations with many graduate trainees not showing a passion for either the company or the food industry

 

These were creating a misalignment between recruitment, hiring and development, with assessors becoming disengaged.

 

Nestlé were recruiting graduates across 10 different business functions and needed an approach that covered both commercial and technical roles.

 

The decision to use a strengths-based approach was taken for five reasons:

  • Unlike traditional competency approaches, it doesn’t rely on past experience
  • Assessors don’t see an application form, therefore have no preconceived ideas
  • It’s innovative and helps Nestlé differentiate itself in the graduate recruitment market
  • It’s easier to identify the passions that will suit different areas of the business
  • Competencies were proving unreliable in assessing potential

 

Some graduates cut and paste the same answers onto different online application forms hence a new approach was needed that could get behind the experience and find out more about the person. In partnership with Capp, Nestlé introduced an end to end strengths-based approach starting with attraction, followed by an online Situational Strengths Test, numerical test, strengths-based video interview and fully strengths-based assessment centre.

 

As the final step before the assessment centre, video interviewing was used as an alternative to telephone interviewing because it gives candidates greater opportunity to personalise their approach, whilst also getting them away from the mindset of the traditional application processes. 72% of candidates said that they preferred video to the phone as it was more flexible, whilst Nestlé found a significant cost saving. It also eradicated the possibility that skilled interviewers could ‘lead’ the candidate to a favourable answer.

 

In the application form, candidates are able to reflect on skills that they had learned, understand them and how they can be used at Nestlé, whilst during the Situational Strengths Test they were put in situations reflecting some of the real challenges they will face, helping to gain greater clarity on whether they are a good fit with the business.

 

Overall the strengths-based video interviewing approach has produced very positive results for the company. There has been a cost saving of £41,000 and a great improvement in the likelihood of assessment centre success, resulting in 98% of the assessors believing that the people recruited in this way will be an asset to the business – and 96% of the assessment centre attendees said the process helped Nestlé stand out from their competitors!

 

Two further major benefits have been an improvement in social mobility, and also a large increase in female recruits for technical disciplines – up from 22% to 67%.

 

The session closed with a Q&A where some fascinating questions were raised by a live audience, answered articulately by the three hosts.

 

To find out more about how Nestlé have successfully incorporated this industry leading approach and to gain a greater insight in to strengths-based assessment and video interviewing, please get in touch, you are also able to request a copy of the webinar.

 

Please contact Capp on +44 (0) 2476 323 363, email capp@capp.co or contact Helen directly on helen.dovey@capp.co or link in at: uk.linkedin.com/in/helendovey

 

 

 

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Showcasing Jobmi at the AGR Student Recruitment Trade Show

Posted by: Alex Linley & Nicky Garcea

 

We are delighted to be delivering a showcase of the Jobmi platform at the Inaugural Association of Graduate Recruiters (AGR) Student Recruitment Trade Show today.

 

Attended by over 400 delegates from across student recruitment, we’ll be sharing:

 

  • How Jobmi works in connecting young people and recruiters through our suite of assessments that match candidates to roles
  • The student perspective on Jobmi and how it is helping young people find their best jobs
  • How clients are engaging with us to take the Jobmi platform further in delivering better outcomes for organisations and young people alike.

 

In our showcase, we’ll also be continuing to build support for the Jobmi Manifesto, which is our commitment to:

 

  1. Excite employers
  2. Energise schools, colleges and universities
  3. Engage young people
  4. Enable strengths
  5. Empower social mobility.

 

We hope to see you at the AGR Student Recruitment Trade Show.

 

If you can’t make it, please show your support for the Jobmi Manifesto here – https://www.jobmi.com/manifesto

 

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Introducing Jobmi – The Great New Employability and Recruitment Platform from Capp

Posted by: Alex Linley

 

Jobmi – www.jobmi.com – is the great new employability and recruitment platform from Capp.

 

Aimed at emerging talent and early careers, Jobmi helps young people to learn more about their skills and strengths, take assessments to build their employability, and complete employer assessments just once for consideration by lots of different employers.

 

At Capp, we’ve heard many of our graduate and early careers recruitment clients talk about how frustrated they are by the arbitrary screening criteria they have to introduce to manage candidate volumes.

 

These are things like UCAS points and applications only from specific universities, which allow recruiters to manage the applicant pool but create false barriers to social mobility.

 

Jobmi is our revolutionary solution to this problem. Jobmi removes the need for arbitrary screening criteria because Jobmi provides employers and recruiters with the data you need to make informed decisions.

 

With candidates completing employer assessments in advance at no cost to them, as an employer you have more data on a candidate - and the right data – than you have ever had available before.

 

Early client partners working with Jobmi include Barclays, Morrisons, Nestlé and NFU Mutual, with many more to be announced in the coming weeks.

 

Watch this space for further updates about developments on Jobmi, of which there will be many!

 

To become a Jobmi member yourself and claim your personalised Jobmi url before anybody else does, join us at www.jobmi.com

 

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Using Strengths to Recruit Talent on The Market Street: The Morrisons Journey

Posted by: Reena Jamnadas, Consulting Psychologist, Capp

 

 

In the current issue of The Graduate Recruiter, Carla Murray, Graduate Resourcing Manager at Morrisons wrote an article describing how in two years, Morrisons have gone from having minimal graduate presence to making it to The Times Top 100 Graduate Employers List  (if you missed the article, you can find it here - please note that the copyright is owned by AGR).

 

Capp have had the privilege of working closely with Morrisons to implement a strengths-based approach across their selection process, which has included a redesign of the sifting, interviewing and assessment methodology in 2013/14, resulting in a robust and consistent approach now being used across all of Morrisons’ 12 core business areas.

 

One of the most exciting shifts that Morrisons have made is to attract and recruit high performing graduates on the basis of their strengths. This includes an assessment of performance and energy/motivation for each of the strengths that candidates would need to use in order to deliver high performance as a Morrisons graduate.

 

So how exactly have we done this? Capp worked with Morrisons to deliver the following:

 

1. Strengths-based Campus Activities: Themed ‘The Market Street’, we designed innovative campus games for graduates through strengths cards enabling graduates to identify their strengths and how they might be useful across various business areas at Morrisons. It also featured an exercise enabling graduates to build their resilience in the face of setbacks, through identifying and using their strengths.

 

The aim of this was to create a differentiated, more individualised candidate attraction experience, enabling the Morrisons brand to stand out on campus. Research with previous clients show that 75% of candidates enjoyed the strengths-based process more than other recruitment processes, starting with strengths-based attraction.

 

2. Situational Strengths Test (SST): The SST is an online high volume strengths-based sifting tool that objectively and reliably assesses the strengths required for graduates at Morrisons. It presents candidates with typical scenarios that they would encounter as a Morrisons graduate and assesses how they would respond, enabling Morrisons to save time and resources by sifting only the highest quality candidates.

 

Morrisons have loved using the SST because it provides an early assessment of motivation and organisational fit, and also gives candidates a realistic job preview helping to encourage self-selection. We know that nearly 90% of candidates of previous clients also feel that the scenarios in an SST give a realistic insight into working life at an organisation. Nearly two thirds feel it is more challenging than other Situational Judgement Tests, and over 99% perceive the test as user friendly.

 

3. Strengths-based Video Interviews: Capp’s strengths-based interviews assess a candidate’s energy and motivation, as well their performance, resulting in the sifting of candidates that are likely to be highly engaged and productive at Morrisons if recruited. Through our partnership with Sonru, an asynchronous video-interviewing supplier, we designed a series of video interviews per business area for Morrisons to further screen candidates on the basis of their strengths.

 

Strengths-based video interviewing has provided Morrisons with a perfect platform for assessors to identify subtle emotional clues and body language, indicative of energy/motivation, which is reduced in a telephone interview. As well as this, Capp’s strengths-based interviews do not include probing questions that we often see in a competency interview. The strengths/video combination is therefore more naturally suited when used asynchronously. The beauty of strengths-based video interviewing is that candidates and assessors can conduct the interview at the time that suits them (within a stipulated time period).

 

4. Strengths-based Assessment Centre Interview: Capp designed a face-to-face strengths based interview for Morrisons to use at the final stage of the Assessment Centre.

 

One of the key benefits of strengths-based interviews is clear candidate differentiation of who has the strengths to succeed in the role and who doesn’t. Previous client research showed that 74% of assessors judged the strengths-based interview to better distinguish between low, average and high performers.

 

As well as strengths-based interviews being described as more enjoyable by both assessors and candidates, strengths-based interviews also elicit more honest candidate responses, delivering better assessment practice and improved selection decisions – 72% of interviewers judged the strengths-based interview to elicit less-rehearsed responses than other interview styles.

 

We simply cannot wait to see the results of Morrisons’ strengths-based graduate recruitment process this year! If you would like to keep up with ‘The Market Street’ and speak to Capp about using strengths-based assessment in your organisation, please contact me at reena.jamnadas@capp.co and uk.linkedin.com/in/reenajamnadas or call Capp on +44 (0)2476 323 363

 

 

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It’s Recruitment, but ‘Not as We Know It’

Posted by: Nicky Garcea

 

 

 

Last Thursday, 12 September, I was an invited speaker at the eArcu client event at the Grange City Hotel, London. eArcu is a 2nd generation recruitment platform provider and Capp’s chosen applicant tracking partner. The event was expertly compered by CAThr3e’s Ben Jackson. It was attended by over 50 of eArcu’s clients and fellow speakers included:

 

 

 

There was a genuine buzz at this event, with speakers and delegates enthused by the impact that technology can have in assisting the in-house recruiter to:

 

  • Recruit through multiple devices – Andy demonstrated how the eArcu responsive grid technology ensures that application sites adapt across all handheld or tablet devices. Andy highlighted how this technology has been implemented in Capp’s work with Nestlé as they seek to attract both school leavers and graduates.

 

  • Gather accurate data – Andrew shared Macmillan’s journey from outsourcing to insourcing, showing how gathering data can drive better attraction decisions, budget allocation, and stakeholder engagement. Andrew also provided a preview of the Macmillan’s new attraction video which supports the charity’s ‘you are not alone’ brand message.

 

  • Create candidate pipelines – Alastair highlighted how Ingenium People help to empower inhouse recruiters to use social media to build their own candidate pipelines. Alastair also showed how revolutionary sites such as ‘Facebook graph search’ is allowing recruiters to find people within set locations and sharing similar skills. Despite these online developments Alastair was quick also to acknowledge the importance of still picking up the phone to connect with exceptional candidates.

 

  • Create consistent candidate experiences – Damien from Daesign blew the audience away with demonstrations of ‘serious games’. Damien provided insights into how clients like EE have harnessed avatars to deliver introductions to assessment days and how Renault has delivered online sales training through their sales manager games.

 

  • Select for Strengths – My presentation demonstrated how strengths (measuring performance, energy and experience) can be assessed online through Capp’s Situational Strengths Test (SST). I provided examples of how clients like EY, Nestlé and Morrisons use the SST to provide candidates with a cost effective, realistic job preview as well as online strengths-based volume screening.  I also demonstrated the ways in which strengths can be integrated within an organisation’s capability framework and the difference between strengths and competency-based interviewing.

 

The event concluded with a panel discussion, reviewing how handheld mobile solutions for both candidates and inhouse recruiters could make attraction and recruitment accessible anytime, all the time, for all.

 

 

If you would like to know more about how Capp harnesses technology to deliver our end-to-end recruitment solutions, please contact me, nicky.garcea@capp.co

 

 

 

 

 

 

 

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Strengths-based Video Interviewing

Posted by: Gurpal Minhas, Consulting Psychologist, Capp

 

With the explosion of technology in today’s recruitment world, organisations are often spoilt for choice. It’s been a year since we introduced the Situational Strengths Test (SST) and with the introduction of gamification and avatar-based screening tools, the world of recruitment is becoming an increasingly exciting place. One of the most hotly contested debates surrounds video interviews. These interviews have increased in popularity and seem to be here to stay; today we discuss the merits of the video interview versus telephone/face-to-face interview screening.

 

Whilst most candidates provide a good reflection of themselves at telephone/face-to-face interviews, there are most certainly things that recruiters become frustrated with. These include candidate non-attendance, poor telephone line connection, interviewing clearly disengaged candidates and travel/business costs associated for interviews. To help overcome some of these challenges, strengths-based video interviews are a pragmatic and simple solution.

 

We have partnered with Sonru; an asynchronous video-interviewing supplier where candidates answer a list of questions from the recruiting organisation and the interview is recorded at a place and time that is convenient to the candidate. The recruiter then logs on at their time of choosing and scores the candidate.

 

So why are Capp clients such as Nestlé and Morrisons moving to a strengths-based video interviewing approach? We give our top 5 reasons:

 

1) Capp’s strengths-based interviews assess for a candidate’s passion and motivation rather than just what a candidate simply can do. This increases the calibre of candidates that are selected and the video-interview allows recruiters to assess for these attributes earlier in the selection process.

 

2) Strengths-based interview assessor training enables recruiters to pick up on subtle emotional clues and body language that cannot be seen in a telephone interview.

 

3) Capp’s strengths-based interviews don’t include probing questions that you often see in a competency-based interview. The strengths/video combination is therefore more naturally suited when used asynchronously.

 

4) Candidates AND Assessors can conduct the interview at the time that suits them (within a stipulated time period). This leads to increased convenience, pace and often a lower time-to-hire.

 

5) Candidate feedback about video interviewing continues to be positive and often reflects well on the hiring organisation. For more information see the Sonru whitepaper here.

 

So as you think about the next development in your recruitment process, take time to assess how strengths-based video interviews can assist you to conduct best-practice recruitment. It’ll be one method of seeing a candidate’s ability and motivation for wanting to join your organisation.

 

If you want to see how a strengths-based video interview works in practice, please contact gurpal.minhas@cappeu.com for a demonstration.

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Back to the Future at the AGR Annual Conference

Posted by: Nicky Garcea, Director & Helen Dovey, Consulting Psychologist, Capp

 

Capp are proud sponsors of the Association of Graduate Recruiters Annual Conference, 8-9 July 2013.

 

Over the last two days, Capp have attended and presented at this year’s AGR conference.

 

We launched our ‘I love strengths’ campaign at this year’s AGR event. It was incredible to see 500 delegates all spreading the strengths message from the bags they carried on their shoulders:

 

 

The theme of this year’s AGR conference was ‘Back to the Future’, and yes – there was a DeLorean time machine –  but no sign of Marty or Doc.

 

The opening key note was given by Dean Van Leeuwen, a founder of Tomorrow Today. Dean laid out the TIDES for change that are facing all early career recruiters:

 

  • Technology
  • Institutional change
  • Demographics
  • Environment
  • Social values

 

A key theme from Dean’s key note and across the whole conference was the positively disruptive role technology and ‘Big Data’ will play in the future of recruitment.

 

The generational divide was also highlighted between recruiters and applicants, with recruiters being ‘digital immigrants’ and Gen Y and Z being ‘digital natives’.

 

Simone Sellar, from EE, showcased the role that technology plays in the seamless recruitment of volume candidates. Simone showcased eArcu’s 2nd generation ATS platform, as well as hybrid situational judgement and personality tests, in-store assessments and online onboarding.

 

Delegates also discussed breaking away from traditional screening methods and adopting online inboxes.

 

Gamification featured in presentations and the exhibition hall.  Mars’ ‘Tweet for sweets’ campaign demonstrated how graduates can be used as your best graduate recruiter, rewarding graduates with chocolate who retweeted the Mars job site tweets.

 

It is clear reflecting on this year’s AGR that we are entering a time as recruiters that has no blue print. Generations Y and Z are going to expect us to engage with them earlier in their careers, in ways that haven’t yet been created and on platforms which haven’t yet been coded!

 

It is an exciting time to be a graduate recruiter. With 98% of Generation Z wanting to use their strengths at work, we know that employers who embrace the strengths approach – like Ernst & Young, Nestlé, and Barclays – will be ahead of the game.

 

To learn more about Capp’s presentation with Barclays at the AGR Conference, please watch out for our forthcoming blog that will cover this…

 

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Recruiting the Best Baristas

Posted by: Alex Linley

 

We’ve been delivering strengths-based recruitment for exciting new coffee shop chain, Harris + Hoole. Here, you can see this project featured in The Recruiter.

 

When Harris + Hoole wanted to ensure they were recruiting the right people to deliver the right customer experience – as well as, of course, making great coffee – they knew that recruiting people for what they did well, and loved to do, was the best route to success.

 

As you can see in The Recruiter article, Harris + Hoole are recruiting the best baristas (and other roles, including team members, team leaders and shop managers) through Capp’s Situational Strengths Test and Strengths-based Interview, two of the five steps from Strengths Selector, our five steps to strengths-based recruitment.

 

We’re delighted to be working with Harris + Hoole in this way, delivering performance through strengths.

 

We wish them every future success, with happy customers enjoying great coffee, served by positive and high-performing people.

 

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