Capp’s five-step approach to strengths-based recruitment

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Recruitment

The Benefits of Strengths Based Video Interviewing

Posted by: Caroline Mackinnon, Marketing Manager, Capp

 

Nestlé, Capp and Sonru hosted a first class, evidence rich and fast paced webinar on Strengths-based Video Interviewing.

 

The session was introduced by Maiken O’Bryne, Head of Client Support at Sonru and Helen Dovey, Senior Psychologist at Capp, both sharing the fundamentals and benefits of video interviewing and using a strengths-based approach as part of a recruitment process.

 

Following the introduction, Tom Banham, Nestlé Academy Recruitment Manager, eloquently led the discussion on why Nestlé chose to use Capp’s strength-based methodology and showcased the use of strength-based video interviewing, highlighting data-led findings from the Nestlé graduate programme which implements Sonru’s online video interviewing technology.

 

Tom identified four key graduate recruitment challenges that needed to be addressed:

  • Graduate attrition rates were at 20%, but only 1% for their non-graduate entry level employees
  • Graduates were not fast tracking quickly enough through the business, given the investment being made
  • A weak internal talent pipeline was leading to key senior positions not getting the right succession plans
  • A mismatch of aspirations with many graduate trainees not showing a passion for either the company or the food industry

 

These were creating a misalignment between recruitment, hiring and development, with assessors becoming disengaged.

 

Nestlé were recruiting graduates across 10 different business functions and needed an approach that covered both commercial and technical roles.

 

The decision to use a strengths-based approach was taken for five reasons:

  • Unlike traditional competency approaches, it doesn’t rely on past experience
  • Assessors don’t see an application form, therefore have no preconceived ideas
  • It’s innovative and helps Nestlé differentiate itself in the graduate recruitment market
  • It’s easier to identify the passions that will suit different areas of the business
  • Competencies were proving unreliable in assessing potential

 

Some graduates cut and paste the same answers onto different online application forms hence a new approach was needed that could get behind the experience and find out more about the person. In partnership with Capp, Nestlé introduced an end to end strengths-based approach starting with attraction, followed by an online Situational Strengths Test, numerical test, strengths-based video interview and fully strengths-based assessment centre.

 

As the final step before the assessment centre, video interviewing was used as an alternative to telephone interviewing because it gives candidates greater opportunity to personalise their approach, whilst also getting them away from the mindset of the traditional application processes. 72% of candidates said that they preferred video to the phone as it was more flexible, whilst Nestlé found a significant cost saving. It also eradicated the possibility that skilled interviewers could ‘lead’ the candidate to a favourable answer.

 

In the application form, candidates are able to reflect on skills that they had learned, understand them and how they can be used at Nestlé, whilst during the Situational Strengths Test they were put in situations reflecting some of the real challenges they will face, helping to gain greater clarity on whether they are a good fit with the business.

 

Overall the strengths-based video interviewing approach has produced very positive results for the company. There has been a cost saving of £41,000 and a great improvement in the likelihood of assessment centre success, resulting in 98% of the assessors believing that the people recruited in this way will be an asset to the business – and 96% of the assessment centre attendees said the process helped Nestlé stand out from their competitors!

 

Two further major benefits have been an improvement in social mobility, and also a large increase in female recruits for technical disciplines – up from 22% to 67%.

 

The session closed with a Q&A where some fascinating questions were raised by a live audience, answered articulately by the three hosts.

 

To find out more about how Nestlé have successfully incorporated this industry leading approach and to gain a greater insight in to strengths-based assessment and video interviewing, please get in touch, you are also able to request a copy of the webinar.

 

Please contact Capp on +44 (0) 2476 323 363, email capp@capp.co or contact Helen directly on helen.dovey@capp.co or link in at: uk.linkedin.com/in/helendovey

 

 

 

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What Graduates Want – What is their 5 per Day?

Posted by: Vernon Bryce, Chief Commercial Officer, Capp.

 

Graduates are different, graduates are hungry, graduates know what they want. These are the many opinions floating around graduate recruitment and development.

 

In the AGR Student Development Conference (13 March 2014), research was presented to test out what exactly is the real data on what graduates want and need to engage their hearts, not just their brilliant minds. Also what is the smallest thing we can all do today to increase graduate engagement at work tomorrow?

 

Research shows 90% of grads feel they deserve their dream job, 80% want regular feedback from their managers, 70% want more ‘me time’ at work. There appears to be a lot of ‘me’ in the data, give me time, give me space, recognise and value me. So how does this compare with other generations of workers and indeed other Gen Y’s? The data shows less concern for customers, job security and reward than older generations, yet like Gen Y’s there are five big conditions to engage and retain them.

 

  • Recognition: more than other employees grads need very open regular feedback, being valued and very regularly is critical to them – or they will seek it elsewhere.
  • Reputation: they will work and engage with employers of high repute, more than other generations who needed / wanted job security, we have to prove our value to them.
  • Empowerment: this is about trusting grads to get on with important things – they will go the extra mile or ten for employers who give them large scope and long reach.
  • Communications: more than other employees they need more communications, they have a deep hunger to know what’s going on – so we need to feed this in specific ways.
  • Careers: it not the job they want it’s the ladder, and they want to see how older grads have really made good– like leaders who once were grads – learning from/working with them.

 

The opportunity is there for the taking, and as if to remind us what happens if we do not provide – there is a major drop, like a stone in grad engagement within a year or so of joining. Graduate engagement drops from typical highs of 70% or even 80% to lows of 50%-60% at best with all their other expectations performance and loyalty.

 

So what can be done? These opportunities are already nailed by many top grad recruiters. Whether by design, data or desirability, there are many great examples.

 

First, engage them early, pre-hire not post hire. Second, message your schemes high on regular recognition – show case studies of grads receiving internal awards from senior leaders, working with leaders, position the recognition your company is getting too, external awards for initiatives, innovation, growth, focussing on Talent for example. Third, give early responsibility, working on key senior high value projects imperative to the business yet match their strengths. Communicate within a social grad network so they learn and grow from others’ successes, so building a future social leaders network. Finally showcase extreme performance, positioning success and reputation of ex grad scheme employees.

 

These and the already many innovations in place we could all share are not just ‘good ideas’, they are practices that feed the few deep essentials that engage grad hearts and minds.

 

I you would like to discuss graduate recruitment and development further, please contact me directly on: Capp +44 (0) 2476 232 363 or Link In with me, send me an in-mail, and I’ll contact you: uk.linkedin.com/in/vernonbryce

 

Nicky Garcea, Chief Customer Officer, Capp and Vernon Bryce, Chief Commercial Officer, Capp presented ‘Engaging the Hearts and Minds of Graduates’ at the AGR Student Development Conference, 13 March 4014.

www.agr.org.uk

 

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Are apprentices the new graduates?

posted by: Amy Willocks, Consulting Psychologist, Capp

 

Capp attended the The AGR Development Conference on the 13th March and in a session chaired by Simon Reichwald (Director, Bright Futures) we got the rare opportunity to gain an insight into what makes the successful apprenticeships schemes currently running at PwC, IBM, HSBC and BT so successful. Throughout all four presentations there were some really strong themes emerging on the drivers, challenges and benefits of this new but rapidly growing talent market. For starters the number of apprentices recruited by all four of the organisations were not just growing, but doubling in number e.g. PwC are set to increase apprentice numbers from 60 to 120 this year and BT are looking to recruit 1000 more this year compared to only 250 graduates.

 

All four of the apprentice schemes were clearly driven by the fact that all the organisations recognised that university is not for everyone, especially with forever increasing university fees, so the apprentice scheme is a way to capture that talent rather than just letting it pass by. However, from the insights shared by all the speakers it is clear that the growth and continued investment in apprentice schemes is down to a lot more:

  • Performance – apprentices are keen and need challenge, BT have found apprentices offer better ROI.
  • Retention – For HSBC their current retention after the apprentice programme is 97% and BT’s retention rates of apprentices are 92% after 5 years, whereas they only retain 34% of graduates.
  • Impact apprentices have on the rest of business – whether it be increased opportunities for others e.g PwC junior managers having coaching and development responsibility of apprentices; or with BT the energy burst they bring through their questions and curiosity that spreads across the business.

 

The four speakers were also very frank about the common challenges faced when recruiting apprentices and the three key ones to watch out for are:

  • Communication, feedback and support is vital to make the scheme work – apprentices need that extra support to flourish in your organisation.
  • Identifying the right people for the apprentice scheme – you need to get the message out to that demographic through the right channels, with the right messages and above all that message needs to be incredibly sexy.
  • Rigorous assessment processes are required to identify the talent, but in assessing there is no need to place any focus on academics.
  • Metrics on social mobility – there is real interest in the collection of these and can provide you with something powerful you can shout about to promote your apprentice scheme

 

Conclusion:

Every organisation should have an apprentice scheme! Seriously though the case studies from these four organisations certainly sold this to be the case. Tap this talent and achieve the remarkable benefits discussed above, surely you would be silly not to?  For more information on how Capp can help with both graduate and apprentice schemes please contact me at amy.willcocks@capp.co  or alternatively call 02476 323 363.

 

Please also contact me to talk about Jobmi the new employability and recruitment platform from Capp, connecting young people and employers. www.jobmi.com

 

 

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Showcasing Jobmi at the AGR Student Recruitment Trade Show

Posted by: Alex Linley & Nicky Garcea

 

We are delighted to be delivering a showcase of the Jobmi platform at the Inaugural Association of Graduate Recruiters (AGR) Student Recruitment Trade Show today.

 

Attended by over 400 delegates from across student recruitment, we’ll be sharing:

 

  • How Jobmi works in connecting young people and recruiters through our suite of assessments that match candidates to roles
  • The student perspective on Jobmi and how it is helping young people find their best jobs
  • How clients are engaging with us to take the Jobmi platform further in delivering better outcomes for organisations and young people alike.

 

In our showcase, we’ll also be continuing to build support for the Jobmi Manifesto, which is our commitment to:

 

  1. Excite employers
  2. Energise schools, colleges and universities
  3. Engage young people
  4. Enable strengths
  5. Empower social mobility.

 

We hope to see you at the AGR Student Recruitment Trade Show.

 

If you can’t make it, please show your support for the Jobmi Manifesto here – https://www.jobmi.com/manifesto

 

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The Challenge of Youth Unemployment

Posted by: Alex Linley

 

John Longworth, Director General of the British Chambers of Commerce, has called on George Osborne to ensure that the 2014 budget focuses on youth unemployment. With the unemployment rate at 19.9% for 16-24 year olds, there is a lot that needs to be done.

 

That’s one in five of our young people who are out of work, missing the chance to realise their potential and develop their careers. In a developed economy such as ours in the UK, that is simply not good enough.

 

At Capp, we have taken our experience and expertise in early careers recruitment, our wide university and student connections, and our deep knowledge and capability in assessment and development. We have combined them to build Jobmi.

 

Jobmi is the employability and recruitment platform, aimed at 16-24 year olds, and providing them with routes to develop their employability and find jobs.

 

With National Apprenticeship Week next week, we will be taking the opportunity to launch the Jobmi Manifesto, setting out just what we and our partners are working together to achieve through Jobmi.

 

There’s a better way to deliver better outcomes for everybody involved in early careers recruitment. With Jobmi we’re going to show how this can be done.

 

Join Jobmi at www.jobmi.com.

 

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Introducing Jobmi – The Great New Employability and Recruitment Platform from Capp

Posted by: Alex Linley

 

Jobmi – www.jobmi.com – is the great new employability and recruitment platform from Capp.

 

Aimed at emerging talent and early careers, Jobmi helps young people to learn more about their skills and strengths, take assessments to build their employability, and complete employer assessments just once for consideration by lots of different employers.

 

At Capp, we’ve heard many of our graduate and early careers recruitment clients talk about how frustrated they are by the arbitrary screening criteria they have to introduce to manage candidate volumes.

 

These are things like UCAS points and applications only from specific universities, which allow recruiters to manage the applicant pool but create false barriers to social mobility.

 

Jobmi is our revolutionary solution to this problem. Jobmi removes the need for arbitrary screening criteria because Jobmi provides employers and recruiters with the data you need to make informed decisions.

 

With candidates completing employer assessments in advance at no cost to them, as an employer you have more data on a candidate - and the right data – than you have ever had available before.

 

Early client partners working with Jobmi include Barclays, Morrisons, Nestlé and NFU Mutual, with many more to be announced in the coming weeks.

 

Watch this space for further updates about developments on Jobmi, of which there will be many!

 

To become a Jobmi member yourself and claim your personalised Jobmi url before anybody else does, join us at www.jobmi.com

 

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It’s Trending: Graduate Recruitment is on the Rise

Posted By: Nicky Garcea and Gurpal Minhas
 
2014 started well for graduates when the High Fliers Research reported that we could expect a 9% rise in graduate recruitment equating to around 1,400 extra jobs.
 
As the BBC have reported today there is a consensus emerging that early career and graduate recruitment is on the rise, and can only be a good thing when last year’s statistics suggested that one in every ten graduates was unemployed.
 
Stephen Isherwood, CEO for the Association of Graduate Recruiters (AGR) reported at their AGM last Monday that employer members of the AGR were also reporting a significant rise in graduate recruitment in 2013 and this trend was predicted to continue well into 2014.
 
Stephen reported the following key trends from the survey:
 
• Graduate recruitment was up by 4.3% in 2013 and is expected to rise by 10.2% in 2014.
• Industries that were seeing the greatest rise in graduate vacancies include: IT/Telecom, Public Sector, Banking and Energy.
• London, South East and West Midlands are seeing the greatest growth in graduate vacancies.
• 50% of AGR members surveyed now have a school leaver programme and a further 15.4% expect to launch one in 2014.
• The number of applicants per vacancy varies between Graduates’s (85) and School Leavers (25).
 
The AGR data also echo’s the global graduate recruitment trends being reported out of the US from the Graduate Management Admissions Council (GMAC). GMAC’s annual poll of employers conducted in 2013, covers 211 employers at 185 companies in 33 countries worldwide.
 
GMAC have recently reported:
 
• More than three-quarters of employers that plan to hire business school graduates in 2014 expect to maintain or increase their hiring levels compared with 2013.
• 87% of employers plan to maintain (43%) or increase (43%) headcounts for new MBA hires.
• Salaries in 2014 expected to increase for Business Graduates; a majority of employers seeking to hire business school graduates in 2014 (between 51% and 58%) plan to increase annual base salary levels for new hires at or above the rate of inflation.
 
These international shoots of early career recruitment recovery are good news for the many school leavers and graduates seeking to be employed.
 
The challenge for many recruiters right now is how to identify and assess the most exemplar apprentice and graduates to ensure they recruit the highest calibre of applicants whilst attending into increased candidate numbers. Many of our graduate recruiter clients saw their applications double in 2013.
 
Capp’s recruitment solution ‘Strengths Selector’ successfully supported Barclays Investment Bank, EY, Morrisons, Microsoft and Nestlé recruit diverse and socially mobile early career talent in 2013 and into 2014. If you would like to know more about our work and view our case studies with these clients please contact us at nicky.garcea@capp.co Gurpal.minhas@capp.co or follow us on twitter @nickygarcea @gurpalminhas.

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Maximising performance through strengths: An illustration of strengths-based performance management

Posted by: Emma Trenier, Senior Psychologist, Capp.

 

 

If delivering performance is the number one objective for all managers, isn’t it about time that we got it right?

Amongst managers, the term ‘performance management’ can conjure up images of bureaucracy, paperwork and having ‘difficult conversations’. As occupational psychologists and HR practitioners, it is not uncommon to work with demoralised managers struggling to complete performance reviews in time for internal deadlines.

 

From experience, managers can believe that they only need to focus on ‘performance management’ through formal structures, and therefore lack the motivation to engage in the daily tasks of giving feedback, challenge and support. Despite these challenges, however, there are reliable benefits for those who get it right.

 

To read our research on the benefits and challenges of adopting a strengths-focused approach to performance management, please see my recent article here in The British Psychological Society (BPS) Assessment & Development Matters, Vol 5 (No 4) Winter 2013. Maximising performance through strengths: An illustration of strengths-based performance management.

 

To find out more about how we can help you find the right talent:

Call +44 (0) 2476 323 363

Email capp@capp.co

 

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2013: The Year of ‘I Love Strengths’

Posted by: Alex Linley, Director, Capp

 

With this final Capp blog of 2013, we wanted to thank you for your readership and support throughout the year and also take the opportunity to look back over an exceptional 12 months.

 

As we reflect on 2013, it’s very clear that this really was the year of ‘I Love Strengths’. Here’s why:

 

1. We launched the ‘I Love Strengths’ campaign through our sponsorship of the AGR Annual Conference, where Nicky Garcea of Capp and Charlotte Hart of Barclays brought the house down with their presentation on strengths-based recruitment.

 

2. We started tremors that are still reverberating through the world of HR when Nicky Garcea of Capp and Fiona Miller of Nestlé presented at the CIPD Recruitment Conference.

 

3. We gave in house recruiters lots of food for thought when Nicky Garcea of Capp inspired the audience with her presentation on strengths-based recruitment at The FIRM Winter Conference.

 

Throughout all of this, the Capp team has continued to expand, our client base has continued to grow, and our reach and positive impact on the world – as measured by our PR coverage and client feedback – has also extended. Thank you for the part you have played in enabling our continued success.

 

With the festive season upon us, we also turn our attention to how we can support those less fortunate than ourselves. As well as a lot of activity we have undertaken to support local charities, we are again supporting Birmingham Children’s Hospital by being a Super Santa. To this end, we will donate all proceeds from Realise2 sales on Christmas Eve to the BCH Super Santa appeal. We’ll let you know the results in January!

 

We look forward with excitement to 2014 and what it may hold. In closing, may I take this opportunity on behalf of everyone at Capp to wish you all a very peaceful festive period and a prosperous and fulfilling New Year.

 

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Innovations in Graduate Recruitment at The FIRM’s Winter Conference

Posted by: Gurpal Minhas, Senior Business Psychologist, Capp

 

Capp at The FIRM's Winter Conference 2013

 

Last Friday (15th November), the Capp team attended and presented at The FIRM’s Winter Conference 2013. As proud gold sponsors, it was a joy to be part of an event that drives such thought provoking and inspirational conversation and knowledge sharing.

 

“An absolute buzz for me, it was a privilege to be there’’
Vernon Bryce, Director, Capp

 

The FIRM (Forum for In-house Recruitment Managers), is a network with over 6,300 members, it was setup as a platform for in-house recruitment managers to discuss best practice, hear innovations in the latest selection methodologies and how to source the best candidates. This in-turn enables recruitment managers to grow more efficiently, effectively and easily.

 

The fast-paced and engaging, multi-streamed day was introduced by Gary Franklin and Emma Mirrington. The opening session, hosted by Guardian Jobs, was a panel discussion exploring the definition of the future of employability; a current undergraduate student, a careers advisor (both from Leicester University) and a graduate recruiter (Mars Chocolate, UK) took to the stage. The discussion had a specific focus on:

  • The responsibility of Careers Services, Students and Employers in the development of ‘employment skills’ versus technical capability at university
  • The opportunity for students to differentiate themselves within an overpopulated workforce
  • The future of employability and the different approaches students are taking to showcase their ability.

Jutta Kremer, from Gartner, shared the role that technology plays in candidate care. Jutta showcased that across 20 recruiters they’ve selected over 1,500 employees with 35% coming via in-house through referrals.

 

Delegates also discussed different routes of reaching out to potential new candidates through LinkedIn, Twitter and Facebook breaking away from traditional job boards. Simon Hallard from Lloyds Banking Group shared his leading approach in relation to creating a direct sourcing model for their banking business.

 

After lunch, Nicky Garcea, Capp Director, delivered a lively interactive and engaging session to share the latest innovations in graduate recruitment; Nicky described how trusted Capp clients such as Nestlé, Barclays and EY have embedded strengths-based assessments throughout their graduate, intern and school leaver programmes.

 

Attendees were provided with a business case of taking a strengths-based approach to recruitment and put through their paces with a mock strengths-based interview (SBI), done in pairs. As interviews were conducted, the room erupted with energy and vigour – a real practical opportunity for delegates to understand the way in which an SBI works.

 

For more information on the conference, Nicky’s presentation slides or a demonstration of the interview, please contact gurpal.minhas@capp.co or alternatively call 02476 323 363.

 

 

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