Capp’s five-step approach to strengths-based recruitment

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August 2019
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Alex Linley

Alex Linley Portrait

Alex Linley is the Founding Director of Capp. He is recognised internationally as a leading expert on positive psychology and its applications. In practice, Alex works as an organisational consultant bringing to bear his expertise and practical insight in the applications of strengths psychology to organisational development and people practices. He works in the areas of assessment, senior team and leadership development, performance management, and organisational restructure. His clients include Aviva, Allied Irish Bank, BAE Systems, Birmingham City Council, Boehringer Ingelheim, Ernst & Young, Hampshire Fire and Rescue Service, HSBC, NFU Mutual, Unilever and the Willow Foundation. Alex also provides research consultancy services to organisations in support of product development and market positioning, with one such assignment leading to his being positioned as the “Professor of Pleasure” for Magnum ice cream!


Alex has written, co-written, or edited more than 130 research papers and book chapters, and seven books, including Positive Psychology in Practice (Wiley, 2004) and The Strengths Book (CAPP Press, 2010), a #1 bestseller in the Human Resource Management category. He is currently Co-Editor of the International Coaching Psychology Review and his work has been published in leading journals including Strategic HR Review, People Management, HR Director and The Recruiter. Alex is a highly sought-after speaker, having delivered over 50 keynote presentations around the world on topics including strengths, positive psychology, coaching, leadership, human resource management, and organisational performance. He has also appeared on BBC One’s The One Show, and in numerous radio, online and print media, both in the UK and internationally, including the Wall Street Journal, BBC News Online, BBC Radio Five Live, The Sunday Times, and the Independent on Sunday.


Alex holds a first class BSc (Hons) Psychology degree from the University of Leicester, having graduated with the Sluckin Prize and the Peace-Cotton Prize, and a PhD in Psychology from the University of Warwick. He is a Chartered Psychologist with the British Psychological Society (BPS) and is an accredited business coach, having qualified from the Meyler Campbell Business Coach™ programme, as well as holding the Level A and Level B qualification in Psychometric Testing. He is currently working towards the Chartered Director qualification through the Institute of Directors. Alex held the position of Visiting Professor in Psychology at the University of Leicester from 2007-2010.


Alex wrote the business case that helped launch the National Talent Bank, an initiative of the Council on Social Action, chaired by the Prime Minister, and launched at Downing Street in July 2009. He subsequently served as a member of the Steering Committee for the National Talent Bank from 2009-2010. In 2011, he was appointed as a member of the Expert Group supporting the charity Action for Happiness, chaired by Professor Lord Layard. Alex is also Chair of Governors at Templars Primary School, Coventry.


His leading strengths are Legacy, Catalyst and Strategic Awareness, all of which he deploys extensively in achieving the Capp purpose of Strengthening the World.

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