Capp’s five-step approach to strengths-based recruitment

Click here to find out more about how Strengths Selector can solve your recruitment challenges...

Subscribe by Email

Enter your email address:

 Subscribe in a reader


  • No categories
May 2019
« Aug    


IT Manager, Capp.

Early Talent Development Survey- Take part now!

Early Talent Development Survey- Take part now!


We are pleased to inform you that the Capp Early Talent Development Survey is now live, ready for you and your organisation to take part in!


Existing research reveals that 98% of young employees* believe they are responsible for driving their own development. The fact that young employees- our apprentices, interns and graduates- believe in ‘driving their own development’ is phenomenal. It suggests a generation crammed full of initiative, personal responsibility and growth orientation- strengths that we see in bucket loads amongst the apprentices and graduates we recruit and develop.


The question, however, is which direction are they driving their development?


We have created the Early Talent survey to provide direction for organisations that employ apprentices, interns and graduates. We want to reveal which development activities are most important for developing core capabilities and how early talent, their managers and the business can prioritise the activities that matter most.


We want to reveal how development priorities differ for apprentices, interns and graduates and identify the areas where expectations differ most from common experience.


Why? To help early talent drive their own development in the right direction- knowing where to focus their energies.


Take part now!


By inviting your apprentices, graduates, graduate alumni and early talent managers to take part, you will receive the following benefits:

  • Early access to our survey findings, describing trends in early talent development behaviour across industries and sectors (all organisations will be anonymous within our published results)
  • Survey results for your own organisation- sharing both high level themes and full survey data and crucially what to do next
  • Analysis of the impact of your development approach on your early talent’s engagement, loyalty, and perception of you as an employer
  • Your data benchmarked against other organisations- giving you a rating of how well your organisation is meeting the needs and preferences of your early talent.


To encourage completion of the survey, every person who takes part will enter into a draw to win a £150 cash prize.


What to do next?

If you think your organisation might like to take part, drop Emma Trenier or Gurpal Minhas a line at or  – we can tell you more and discuss the best way of sharing the survey with your employees and collating your business results.


Alternatively, if you would like to personally take part:  


  1. Follow this link if you are an apprentice,  intern, graduate or ex- graduate
  2. Follow this link you directly or indirectly manage early talent employees


We look forward to sharing our results with you in the coming months.


*aged 16- 22

Share and Enjoy

  • LinkedIn
  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Are apprentices the new graduates?

posted by: Amy Willocks, Consulting Psychologist, Capp


Capp attended the The AGR Development Conference on the 13th March and in a session chaired by Simon Reichwald (Director, Bright Futures) we got the rare opportunity to gain an insight into what makes the successful apprenticeships schemes currently running at PwC, IBM, HSBC and BT so successful. Throughout all four presentations there were some really strong themes emerging on the drivers, challenges and benefits of this new but rapidly growing talent market. For starters the number of apprentices recruited by all four of the organisations were not just growing, but doubling in number e.g. PwC are set to increase apprentice numbers from 60 to 120 this year and BT are looking to recruit 1000 more this year compared to only 250 graduates.


All four of the apprentice schemes were clearly driven by the fact that all the organisations recognised that university is not for everyone, especially with forever increasing university fees, so the apprentice scheme is a way to capture that talent rather than just letting it pass by. However, from the insights shared by all the speakers it is clear that the growth and continued investment in apprentice schemes is down to a lot more:

  • Performance – apprentices are keen and need challenge, BT have found apprentices offer better ROI.
  • Retention – For HSBC their current retention after the apprentice programme is 97% and BT’s retention rates of apprentices are 92% after 5 years, whereas they only retain 34% of graduates.
  • Impact apprentices have on the rest of business – whether it be increased opportunities for others e.g PwC junior managers having coaching and development responsibility of apprentices; or with BT the energy burst they bring through their questions and curiosity that spreads across the business.


The four speakers were also very frank about the common challenges faced when recruiting apprentices and the three key ones to watch out for are:

  • Communication, feedback and support is vital to make the scheme work – apprentices need that extra support to flourish in your organisation.
  • Identifying the right people for the apprentice scheme – you need to get the message out to that demographic through the right channels, with the right messages and above all that message needs to be incredibly sexy.
  • Rigorous assessment processes are required to identify the talent, but in assessing there is no need to place any focus on academics.
  • Metrics on social mobility – there is real interest in the collection of these and can provide you with something powerful you can shout about to promote your apprentice scheme



Every organisation should have an apprentice scheme! Seriously though the case studies from these four organisations certainly sold this to be the case. Tap this talent and achieve the remarkable benefits discussed above, surely you would be silly not to?  For more information on how Capp can help with both graduate and apprentice schemes please contact me at  or alternatively call 02476 323 363.


Please also contact me to talk about Jobmi the new employability and recruitment platform from Capp, connecting young people and employers.



Share and Enjoy

  • LinkedIn
  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS