Capp’s five-step approach to strengths-based recruitment

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May 2014
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Daily Archives: May 8, 2014

Nestlé and Capp won the best Apprentice/School Leaver Recruitment Strategy Award at the Recruiter Awards 2014

Posted by: Nicky Garcea, CCO, Capp and Helen Dovey, Senior Psycholgist, Capp



It was an honour to be recognised by the Recruiter this week for Capp’s contribution to the Nestlé School Leaver programme. The evening was hosted by the Recruiter at Grosvenor House in London and was attended by ‘Recruitments’ great and good. We were delighted to be joined at our table by representatives from the Nestlé Academy and Talent team along with clients from Capgemini and Monsoon Accessorise.




In the above image from left to right: Nigel Wright (Nestlé), Tom Banham (Nestlé), Fiona Miller (Nestlé), Nicky Garcea (Capp), Helen Dovey (Capp), Richard Brooke (Nestlé).


We were thrilled that the Recruiter judges were impressed by Capp’s strengths-based assessment methodology.

“An example of a programme that has tangible value. A unique strengths-based assessment methodology sets this entry apart.” said Awards Judge: Tim Campbell MBE, Head of client services at Alexander Mann Solutions.


About the Nestlé Fast Start Programme

Nestlé launched their industry-leading Fast Start programme in 2013, a three year scheme providing school leavers with the opportunity to work in a salaried training role while studying for their degree in Professional Business Practice.


Capp worked in partnership with Nestlé to define the indicators of success and to design an assessment strategy capable of identifying individuals’ potential for success, without relying on candidates’ limited previous work experience.


Results that the programme has delivered back to Nestlé include:


  • 88% of stakeholders thought that the strengths-based approach was the best way to recruit school leavers and a further 88% thought the strengths-based approach differentiated Nestlé from other school leaver programmes.
  • 60% of candidates who applied to Fast Start and 55% of candidates who were successful in reaching Assessment Centre reported that their parents had not completed a university degree.
  • Moreover, 70% of candidates who applied to Fast Start attended a state-run or state funded school and 78% of candidates who were successful in reaching Assessment Centre attended a state-run or state funded school. This illustrates that the strengths-based assessment process is both reaching out to candidates from a more diverse social background and that the assessment process is not disadvantaging these candidates from progressing in the process.


To read more about our Capp’s approach and results, read our award winning case study here.


On behalf of the Capp team we would like to pay thanks to The Nestlé Academy team for being client partners who are happy to innovate; and we would like to congratulate all of the 2014 Recruiter Award Winners.


If you would like to know how Capp can help you to attract, select and develop early career talent then please contact Nicky Garcea at Tel: +44 (0) 02476 323 363



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