Capp’s five-step approach to strengths-based recruitment

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April 2014
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Monthly Archives: April 2014

Understanding Social Mobility – Please Complete the Survey!

Posted by: Alex Linley, CEO, Capp

 

Here’s the background to our Understanding Social Mobility survey – now live at -

http://fd10.formdesk.com/capp/socialmobility

 

Social mobility has been and continues to be a hot topic in the media – and rightly so. Our perspective from strengths is that it should be our talent, capability and potential that defines us, not just where we have come from and what we have experienced.

 

Empowering social mobility is one of the five premises of the Jobmi Manifesto, and a key part of what we are aiming to achieve through Jobmi, the employability and recruitment platform.

 

Almost everything that is known about social mobility today is at the level of the group or social class. This isn’t surprising, since this is the level of analysis that is used to inform policy and government decisions – and this is why a lot of the research is conducted.

 

But this isn’t the whole picture – far from it.

 

As all of us will know, there are much more powerful and inspiring stories to be told about social mobility at the individual level. And yet – so much less is known and understood about individual social mobility.

 

This is where our research in support of the Jobmi Manifesto comes in.

 

We have designed the Understanding Social Mobility survey in order to explore social mobility at the level of the individual. This is the first stage in a major, ongoing project that aims to redefine what is known about individual social mobility and about how we empower social mobility for individual people.

 

Please lend your support by completing the Understanding Social Mobility survey. And if you really want to help, please encourage your friends and family to complete it as well. The survey is available here – http://fd10.formdesk.com/capp/socialmobility

 

 

We’re looking for a wide and diverse sample across a range of demographics, so the survey is open to anyone of any age (above 16 years) and from any background.

 

As a thank you, there is a prize draw with a first prize of tickets for two people for the Eurostar to Paris, and two further prizes of £100 in shopping vouchers.

 

Thank you for helping us in understanding social mobility, and especially the drivers of social mobility at the individual level. Please complete the survey at http://fd10.formdesk.com/capp/socialmobility

 

 

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The Benefits of Strengths Based Video Interviewing

Posted by: Caroline Mackinnon, Marketing Manager, Capp

 

Nestlé, Capp and Sonru hosted a first class, evidence rich and fast paced webinar on Strengths-based Video Interviewing.

 

The session was introduced by Maiken O’Bryne, Head of Client Support at Sonru and Helen Dovey, Senior Psychologist at Capp, both sharing the fundamentals and benefits of video interviewing and using a strengths-based approach as part of a recruitment process.

 

Following the introduction, Tom Banham, Nestlé Academy Recruitment Manager, eloquently led the discussion on why Nestlé chose to use Capp’s strength-based methodology and showcased the use of strength-based video interviewing, highlighting data-led findings from the Nestlé graduate programme which implements Sonru’s online video interviewing technology.

 

Tom identified four key graduate recruitment challenges that needed to be addressed:

  • Graduate attrition rates were at 20%, but only 1% for their non-graduate entry level employees
  • Graduates were not fast tracking quickly enough through the business, given the investment being made
  • A weak internal talent pipeline was leading to key senior positions not getting the right succession plans
  • A mismatch of aspirations with many graduate trainees not showing a passion for either the company or the food industry

 

These were creating a misalignment between recruitment, hiring and development, with assessors becoming disengaged.

 

Nestlé were recruiting graduates across 10 different business functions and needed an approach that covered both commercial and technical roles.

 

The decision to use a strengths-based approach was taken for five reasons:

  • Unlike traditional competency approaches, it doesn’t rely on past experience
  • Assessors don’t see an application form, therefore have no preconceived ideas
  • It’s innovative and helps Nestlé differentiate itself in the graduate recruitment market
  • It’s easier to identify the passions that will suit different areas of the business
  • Competencies were proving unreliable in assessing potential

 

Some graduates cut and paste the same answers onto different online application forms hence a new approach was needed that could get behind the experience and find out more about the person. In partnership with Capp, Nestlé introduced an end to end strengths-based approach starting with attraction, followed by an online Situational Strengths Test, numerical test, strengths-based video interview and fully strengths-based assessment centre.

 

As the final step before the assessment centre, video interviewing was used as an alternative to telephone interviewing because it gives candidates greater opportunity to personalise their approach, whilst also getting them away from the mindset of the traditional application processes. 72% of candidates said that they preferred video to the phone as it was more flexible, whilst Nestlé found a significant cost saving. It also eradicated the possibility that skilled interviewers could ‘lead’ the candidate to a favourable answer.

 

In the application form, candidates are able to reflect on skills that they had learned, understand them and how they can be used at Nestlé, whilst during the Situational Strengths Test they were put in situations reflecting some of the real challenges they will face, helping to gain greater clarity on whether they are a good fit with the business.

 

Overall the strengths-based video interviewing approach has produced very positive results for the company. There has been a cost saving of £41,000 and a great improvement in the likelihood of assessment centre success, resulting in 98% of the assessors believing that the people recruited in this way will be an asset to the business – and 96% of the assessment centre attendees said the process helped Nestlé stand out from their competitors!

 

Two further major benefits have been an improvement in social mobility, and also a large increase in female recruits for technical disciplines – up from 22% to 67%.

 

The session closed with a Q&A where some fascinating questions were raised by a live audience, answered articulately by the three hosts.

 

To find out more about how Nestlé have successfully incorporated this industry leading approach and to gain a greater insight in to strengths-based assessment and video interviewing, please get in touch, you are also able to request a copy of the webinar.

 

Please contact Capp on +44 (0) 2476 323 363, email capp@capp.co or contact Helen directly on helen.dovey@capp.co or link in at: uk.linkedin.com/in/helendovey

 

 

 

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What Graduates Want – What is their 5 per Day?

Posted by: Vernon Bryce, Chief Commercial Officer, Capp.

 

Graduates are different, graduates are hungry, graduates know what they want. These are the many opinions floating around graduate recruitment and development.

 

In the AGR Student Development Conference (13 March 2014), research was presented to test out what exactly is the real data on what graduates want and need to engage their hearts, not just their brilliant minds. Also what is the smallest thing we can all do today to increase graduate engagement at work tomorrow?

 

Research shows 90% of grads feel they deserve their dream job, 80% want regular feedback from their managers, 70% want more ‘me time’ at work. There appears to be a lot of ‘me’ in the data, give me time, give me space, recognise and value me. So how does this compare with other generations of workers and indeed other Gen Y’s? The data shows less concern for customers, job security and reward than older generations, yet like Gen Y’s there are five big conditions to engage and retain them.

 

  • Recognition: more than other employees grads need very open regular feedback, being valued and very regularly is critical to them – or they will seek it elsewhere.
  • Reputation: they will work and engage with employers of high repute, more than other generations who needed / wanted job security, we have to prove our value to them.
  • Empowerment: this is about trusting grads to get on with important things – they will go the extra mile or ten for employers who give them large scope and long reach.
  • Communications: more than other employees they need more communications, they have a deep hunger to know what’s going on – so we need to feed this in specific ways.
  • Careers: it not the job they want it’s the ladder, and they want to see how older grads have really made good– like leaders who once were grads – learning from/working with them.

 

The opportunity is there for the taking, and as if to remind us what happens if we do not provide – there is a major drop, like a stone in grad engagement within a year or so of joining. Graduate engagement drops from typical highs of 70% or even 80% to lows of 50%-60% at best with all their other expectations performance and loyalty.

 

So what can be done? These opportunities are already nailed by many top grad recruiters. Whether by design, data or desirability, there are many great examples.

 

First, engage them early, pre-hire not post hire. Second, message your schemes high on regular recognition – show case studies of grads receiving internal awards from senior leaders, working with leaders, position the recognition your company is getting too, external awards for initiatives, innovation, growth, focussing on Talent for example. Third, give early responsibility, working on key senior high value projects imperative to the business yet match their strengths. Communicate within a social grad network so they learn and grow from others’ successes, so building a future social leaders network. Finally showcase extreme performance, positioning success and reputation of ex grad scheme employees.

 

These and the already many innovations in place we could all share are not just ‘good ideas’, they are practices that feed the few deep essentials that engage grad hearts and minds.

 

I you would like to discuss graduate recruitment and development further, please contact me directly on: Capp +44 (0) 2476 232 363 or Link In with me, send me an in-mail, and I’ll contact you: uk.linkedin.com/in/vernonbryce

 

Nicky Garcea, Chief Customer Officer, Capp and Vernon Bryce, Chief Commercial Officer, Capp presented ‘Engaging the Hearts and Minds of Graduates’ at the AGR Student Development Conference, 13 March 4014.

www.agr.org.uk

 

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Are apprentices the new graduates?

posted by: Amy Willocks, Consulting Psychologist, Capp

 

Capp attended the The AGR Development Conference on the 13th March and in a session chaired by Simon Reichwald (Director, Bright Futures) we got the rare opportunity to gain an insight into what makes the successful apprenticeships schemes currently running at PwC, IBM, HSBC and BT so successful. Throughout all four presentations there were some really strong themes emerging on the drivers, challenges and benefits of this new but rapidly growing talent market. For starters the number of apprentices recruited by all four of the organisations were not just growing, but doubling in number e.g. PwC are set to increase apprentice numbers from 60 to 120 this year and BT are looking to recruit 1000 more this year compared to only 250 graduates.

 

All four of the apprentice schemes were clearly driven by the fact that all the organisations recognised that university is not for everyone, especially with forever increasing university fees, so the apprentice scheme is a way to capture that talent rather than just letting it pass by. However, from the insights shared by all the speakers it is clear that the growth and continued investment in apprentice schemes is down to a lot more:

  • Performance – apprentices are keen and need challenge, BT have found apprentices offer better ROI.
  • Retention – For HSBC their current retention after the apprentice programme is 97% and BT’s retention rates of apprentices are 92% after 5 years, whereas they only retain 34% of graduates.
  • Impact apprentices have on the rest of business – whether it be increased opportunities for others e.g PwC junior managers having coaching and development responsibility of apprentices; or with BT the energy burst they bring through their questions and curiosity that spreads across the business.

 

The four speakers were also very frank about the common challenges faced when recruiting apprentices and the three key ones to watch out for are:

  • Communication, feedback and support is vital to make the scheme work – apprentices need that extra support to flourish in your organisation.
  • Identifying the right people for the apprentice scheme – you need to get the message out to that demographic through the right channels, with the right messages and above all that message needs to be incredibly sexy.
  • Rigorous assessment processes are required to identify the talent, but in assessing there is no need to place any focus on academics.
  • Metrics on social mobility – there is real interest in the collection of these and can provide you with something powerful you can shout about to promote your apprentice scheme

 

Conclusion:

Every organisation should have an apprentice scheme! Seriously though the case studies from these four organisations certainly sold this to be the case. Tap this talent and achieve the remarkable benefits discussed above, surely you would be silly not to?  For more information on how Capp can help with both graduate and apprentice schemes please contact me at amy.willcocks@capp.co  or alternatively call 02476 323 363.

 

Please also contact me to talk about Jobmi the new employability and recruitment platform from Capp, connecting young people and employers. www.jobmi.com

 

 

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