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August 2013
« Jul   Sep »

Values-based Recruitment: Realising People’s Destiny

Posted by: Gurpal Minhas, Consulting Psychologist and Celine Floyd, Managing Psychologist, Capp


Mahatma Gandhi, on values:



“Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”

Mahatma Gandhi



Beliefs through to actions, values through to destiny. But if values become our destiny, what does this mean for the world of work? How can we harness this in recruitment, and assessment?



Many organisations aim to embed their core values into the recruitment process – and are keen to ensure that candidates fit with these values before making a hiring decision. Here at Capp, we partner with organisations who want to ensure they hire talent who will not only perform, but will do so in the right way – aligned to their key values. Below we reflect on this concept of values-based recruitment.



When we behave in line with our values we feel comfortable, energised and draw satisfaction from what we are doing, while if we are required to act against the grain of our values we lose energy and can become de-motivated. This carries with it considerable implications for any recruitment process. We also know that when you assess against values, you assess against the organisational culture. When you get this right and hire talent which shares your organisational values, people stay in post longer, are more engaged, and more productive.



Contrast this with competencies – we know people have the capacity to demonstrate competencies not consistent with their values; and that developing competencies is easier – one can practice over time for example. Developing values and strengths is different; values are deeply embedded for an individual, often depending on one’s background and experience, but not specific to a work environment.



Many of our clients, such as Barclays, make a clear link between their values and the strengths we empower them to assess in their talent selection process. A robust strengths-based approach provides real evidence of ‘behaviours driven by values’.  The strengths-based selection process frees candidates from being assessed only what they have done, or can do, and instead allows them to demonstrate what they really want to do – and what they really want to is live and work according to their values.



Do you recruit based on values? Are you confident that your values link to performance? Would you like us to demonstrate how we can empower your organisation to drive selection and development based on your core values? We would love to hear from you. If you would like to hear more about how Capp deliver Values-Based Recruitment please contact


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