Capp’s five-step approach to strengths-based recruitment

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July 2013
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Back to the Future at the AGR Annual Conference

Posted by: Nicky Garcea, Director & Helen Dovey, Consulting Psychologist, Capp

 

Capp are proud sponsors of the Association of Graduate Recruiters Annual Conference, 8-9 July 2013.

 

Over the last two days, Capp have attended and presented at this year’s AGR conference.

 

We launched our ‘I love strengths’ campaign at this year’s AGR event. It was incredible to see 500 delegates all spreading the strengths message from the bags they carried on their shoulders:

 

 

The theme of this year’s AGR conference was ‘Back to the Future’, and yes – there was a DeLorean time machine –  but no sign of Marty or Doc.

 

The opening key note was given by Dean Van Leeuwen, a founder of Tomorrow Today. Dean laid out the TIDES for change that are facing all early career recruiters:

 

  • Technology
  • Institutional change
  • Demographics
  • Environment
  • Social values

 

A key theme from Dean’s key note and across the whole conference was the positively disruptive role technology and ‘Big Data’ will play in the future of recruitment.

 

The generational divide was also highlighted between recruiters and applicants, with recruiters being ‘digital immigrants’ and Gen Y and Z being ‘digital natives’.

 

Simone Sellar, from EE, showcased the role that technology plays in the seamless recruitment of volume candidates. Simone showcased eArcu’s 2nd generation ATS platform, as well as hybrid situational judgement and personality tests, in-store assessments and online onboarding.

 

Delegates also discussed breaking away from traditional screening methods and adopting online inboxes.

 

Gamification featured in presentations and the exhibition hall.  Mars’ ‘Tweet for sweets’ campaign demonstrated how graduates can be used as your best graduate recruiter, rewarding graduates with chocolate who retweeted the Mars job site tweets.

 

It is clear reflecting on this year’s AGR that we are entering a time as recruiters that has no blue print. Generations Y and Z are going to expect us to engage with them earlier in their careers, in ways that haven’t yet been created and on platforms which haven’t yet been coded!

 

It is an exciting time to be a graduate recruiter. With 98% of Generation Z wanting to use their strengths at work, we know that employers who embrace the strengths approach – like Ernst & Young, Nestlé, and Barclays – will be ahead of the game.

 

To learn more about Capp’s presentation with Barclays at the AGR Conference, please watch out for our forthcoming blog that will cover this…

 

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