Capp’s five-step approach to strengths-based recruitment

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June 2013
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‘Graduate Success: The HEAR and Now’ – A Capp Reflection

Posted by: Celine Floyd, Managing Psychologist, Capp

 

The AGR, in collaboration with the AGCAS, and BIS, published last week a summary of their recent research on the Higher Education Achievement Report (HEAR) and supporting social mobility in graduate recruitment. In today’s blog, we reflect on the findings of this report and share Capp’s insights and thinking on some of the key points raised.

 

Social mobility has been on our clients’ agenda for some time, and we have seen for ourselves that whilst ‘social mobility [is] on everyone’s radar, many [do] not know how to tackle it’.

 

At Capp, we empathise with our clients’ challenge of sifting high volume applications, and understand the attraction and efficiency of selecting on the basis of University degree classification, and even university itself. However, our mission is to encourage alternative methodologies.

 

As pioneers in strengths-based assessment, our vision is to help organisations assess and identify those graduates that are the right fit – on both a competence level, but also in relation to their energy and motivation level.

 

To do this effectively, but in a quick and resource-friendly way, is a challenge – and one Ernst & Young, and Nestle, use our Situational Strengths Test, to solve.

 

In line with our drive for data here at Capp, we are collecting social mobility data  for our graduate recruitment clients as we speak. Our data gathering is in line with government recommendations, and our hope is to explicitly use this data to inform attraction campaigns in the future. The AGR report was a fascinating lens on our attraction work, and indeed our work with University Careers Services.

 

To read that ‘Many graduates leave higher education with few clear career ideas, [and] lack awareness of the wider job market and how to access it’ really resonated with us.

 

We have supported our clients to have a presence on campus, and for this presence to be of a generous, and giving nature. By this, we don’t mean free pens and paperweights – we mean real, meaningful, and life lasting giveaways.

 

Helping students to understand their strengths, and then what this means for their career choice, we see as a powerful win-win situation. Candidates learn more about which industries and organisations suit them, and organisations encourage applications that are genuine and thought-through.

 

It was a pleasure to read the summary report, and we thank the AGR, AGCAS, and BIS for their research and dissemination of findings. Economic climate, university fees, unemployment, Generation Z and the digital age all conspire to make the industry of graduate recruitment the most challenging we have ever seen, but also the most exciting.

 

We feel privileged to be able to support our clients, including Nestle, Ernst & Young, Barclays Wealth and Morrisons, to help all students, including the disadvantaged, reach their full potential through deploying their strengths to deliver results for their organisations. We look forward to what we can all achieve together.

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