Capp’s five-step approach to strengths-based recruitment

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September 2012
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Student Strengths Insights and Strengths-based Graduate Recruitment

Posted by: Alex Linley

 

I was speaking earlier today at an Ernst & Young event for university careers advisers, where we showcased some of the early results from the Ernst & Young-Capp Student Strengths Survey.

 

This is a survey of 1,085 undergraduate students, randomly sampled and balanced across gender, faculty and university, drawing from the 87 universities that comprise the top three quartiles of UK universities.

 

Here is a snapshot of our findings as we shared them today – the full report will be released in the next few weeks:

 

1. Just under half (48.8%) of the students said that they knew what their strengths were.

 

2. 9 out of 10 students agreed that using your strengths was important because it would help you to be happier, more engaged at work, to achieve your goals, and to realise your potential.

 

3. As a result, 97% of students thought it was important to use their strengths at work in their future career.

 

4. So much so, it transpires, that two-thirds of students would choose an average graduate salary and the opportunity to use their strengths at work, over and above a job with a higher than average graduate salary but little opportunity to use their strengths.

 

5. And taking this further, over 85% of students wanted a premium of 30% or more above the average graduate salary, in order to induce them to take a job that would not allow them to use their strengths at work.

 

Clearly, strengths matter – both to graduates and to their prospective employers.

 

With an increasing weight of evidence showing the benefits of strengths-based recruitment, for both candidates and organisations alike, it’s hardly surprising that more and more organisations are choosing to make the move to put strengths at the heart of their selection processes.

 

In future blogs, we’ll explore more of what this means and how you can make the change.

 

We’ll also be showcasing some of the many successes Capp has achieved so far with our market-leading and award-winning strengths-based recruitment and selection processes.

 

In the meantime, if you have comments or questions about strengths-based recruitment, let us know using the Comment function below and we’ll be pleased to respond.

 

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