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August 2012
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The 21 Most Powerful Women in Mobile Advertising

Posted by: Alex Linley and Nicky Garcea

 

Business Insider have just released their ranking of the 21 Most Powerful Women in Mobile Advertising: 2012.

 

We salute the Business Insider team, not least because “When we compiled our list of the most important people in mobile advertising – the Mobile Power List 2012 – it contained one depressing anomaly: They were all men.”

 

To address this, they got to work to identify the female power brokers of the mobile advertising space, now released.

 

Mobile has overtaken desktop as the means by which most people access the internet – especially in the rapidly-growing internet powerhouses of India, China and Africa. Combine this with the increasing numbers of women who are becoming ever more important economic decision makers and consumer purchasers, and you can see why it’s critical that we have female perspectives on what works, and why, for women.

 

Good on you, Business Insider, for leading the charge to celebrate female technology talent.

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